Color science: lead image of colorful building

S|365 Designer Lab: Color Science

Do you love color? Have you ever thought about the impact of color within your environment? We sure do! S|365 shares a little color science that drives many of our recommendations.

What is Color?

The way our eyes and brain perceive different wavelengths of light reflected off objects.

All colors = primary colors of red, blue & yellow.

Combining primary colors = all other colors within the spectrum.

Color properties.

Hue = the name of a color (red, blue, or yellow)

Value = lightness or darkness of a hue (color), changed by adding black or white.

Intensity =  the brightness or dullness of a hue. Pure colors are high-intensity & dull colors are low-intensity, e.g. primary red vs. pink.

Color wheel primer.

Analogous colors = adjacent colors on the wheel, e.g. red, orange & yellow/orange.

Complementary colors = colors opposite on the wheel, e.g. violet & yellow or red & green.

Intermediate colors = red-orange, red-violet, blue-violet, blue-green, yellow-green & yellow-orange. Create by mixing a secondary color with a primary color.

Monochromatic colors = the use of only one color, but in shades from dark to light, e.g. navy to powder blue.

Color psychology.

Color impacts general emotions, moods & state of mind, and designers find ideal combinations for an environment.

Green = Promote growth, healing, relaxation & serenity.

Blue = Shades of water & beachy blues create tranquility, trust & peace.

White = Shades of white promote clarity, hope & calm.

Yellow = Evokes happiness & conveys ­­

Red = A stimulating color signifying strength, energy & danger.

Orange = Promotes creativity, enthusiasm & feelings of success.

Brown = Earthy tones & espresso shades create balance.


Connect with S|365 for a color consultation that can transform your facility & shape the comfort, vibration, and safety of your environments.

206.920.1868 or